While Switzerland is one of the smallest countries in Europe, Swiss craftsmanship has a huge international reputation for quality. Swiss craftsmanship is the benchmark by which all other artisans are judged. From delicacies like cheese to sturdy Swiss Army Knives and reliable Swiss watches, manufacturers and consumers agree that steel, cutlery, pewter, soap, cheese and other products from Switzerland are beyond compare.
The label “Swiss Made” is superior to one that says, for example, “Made in China” because the consumer knows he can rely on Swiss quality. Anyone from Switzerland, visited this pristine country, or purchased products made in that country understand the care the artisans put into each item they create.
Anyone who has been to Switzerland has fallen in love with Swiss soaps. The clean, crisp air and Swiss dedication to quality production ensures their organic soaps and other beauty products are the best in the world. Is it any wonder the women of Switzerland are among the most beautiful in the world?
Even the milk is better in Switzerland. Since 1992, Switzerland has produced the world’s highest quality milk with an outstanding somatic cell count – a scientific rating of the quality and bacteria count of milk. Swiss dairy farmers continue to achieve this top spot by setting the highest standards for themselves; producers pay stiff penalties for substandard milk.
Reliability and Stability
The Swiss demand reliability in everything they do. A synchronized timetable and good connections keep trains in Switzerland punctual and reliable even in the beautiful and rugged terrain. In their train systems as well as their products, the Swiss always leave a little room for form when they design for function.
Swiss currency is one of the most stable in the world. This constancy allows artisans to concentrate on quality rather than currency when designing and creating their products. Stability also facilitates the transfer of knowledge about superior manufacturing principals from one generation to the next.
Tradition of Precision Craftsmanship
The Swiss have a tradition of precision craftsmanship. The Swiss watch industry began in the middle of the 15th century and, by the end of that century, had already gained an international reputation for quality. By the turn of the 20th century, the Swiss had increased productivity through leading innovations in mass production, pioneering interchangeable parts technology, and standardization. The Swiss then wound the watch world up by introducing quartz technology.
Nothing stands for precision and craftsmanship like the cross on a Swiss Army knife. In the 1880s, the Swiss government ordered German knives its soldiers could use to open tins of food and assemble their guns. Karl Elsener, then the owner of a company that made surgical equipment, decided that Switzerland should make its own knives and purchased the German knife company. Unimpressed with the shoddy quality and limited capacity of the knives, Elsener began attaching tools with a spring mechanism; the company began making knives with legendary Swiss stainless steel in 1921. The infamous cross and shield logo on Swiss Army knives stand as a testament to the product’s use of surgical-grade steel.
The Swiss take their metalworking seriously. Victorinox, the makers of Swiss Army knives, make a wide variety of knives and sharpening accessories to make everyday kitchen work a cut above the rest. Swiss pewter melds form and function into durable and usable goods, such as mugs, letter openers, and candlesticks.
When you need quality products that last, look towards the tiny European nation of Switzerland. From stainless steel to classic watches, Swiss innovation is always an effective purchase. Quality that just can’t miss as long as long as the label says it is Swiss.